Case Study

AV Pool Cleaning

From bloated Divi to lightning-fast static site

Project Overview

Client

AV Pool Cleaning

Industry

Pool Services

Technology

Static HTML, AWS S3, CloudFront, Cloudflare

AV Pool Cleaning Website Hero AV Pool Cleaning Services Section AV Pool Cleaning Before & After

The Problem

A slow, bloated WordPress site killing conversions.

🐌 Painfully Slow

The original Divi/WordPress site took 8+ seconds to load. Massive JavaScript bloat and unoptimized images were killing user experience.

📉 Poor SEO Performance

Google penalizes slow sites. The site was losing rankings and visibility due to terrible Core Web Vitals scores.

💸 High Bounce Rate

Visitors were leaving before the page even loaded. Every second of delay was costing them customers.

🔧 Maintenance Nightmare

WordPress required constant updates, security patches, and plugin management. Time-consuming and risky.

The Solution

Complete migration to a modern, static architecture.

What We Did

  • 🔄 Migrated from Divi/WordPress to static HTML - Stripped out all the bloat and unnecessary code
  • 🗜️ Compressed & optimized everything - Images, CSS, JavaScript all minified and optimized
  • ⚡ Deployed to AWS S3 + CloudFront - Lightning-fast global CDN delivery
  • 🛡️ Added Cloudflare for extra speed & security - Additional CDN layer and DDoS protection
  • 🎨 Preserved the design, improved the code - Same look, 90% faster performance
  • 🔒 Zero maintenance required - No more WordPress updates, plugins, or security vulnerabilities

The Results

Dramatic performance improvements across the board.

⚡

90% Faster Load Times

From 8+ seconds down to under 1 second. Visitors now see content instantly.

📈

Improved SEO Rankings

Better Core Web Vitals scores led to improved Google rankings and visibility.

📉

Lower Bounce Rate

Fast loading means visitors stay on the site and actually convert into customers.

💰

Zero Maintenance

No more WordPress updates, plugin conflicts, or security vulnerabilities to worry about.

Technical Transformation

❌ Before

  • WordPress + Divi Builder
  • Massive JavaScript bloat
  • Unoptimized images
  • 8+ second load times
  • Constant maintenance
  • Security vulnerabilities

✅ After

  • Static HTML/CSS/JS
  • Minified & compressed
  • Optimized images
  • Under 1 second load
  • Zero maintenance
  • Rock-solid security

Technologies Used

Frontend

Static HTML, CSS, JavaScript (minified)

Hosting

AWS S3 (static site hosting)

CDN

AWS CloudFront + Cloudflare

Optimization

Image compression, code minification

Is Your Site Too Slow?

Let's migrate you to a modern, lightning-fast architecture.

📞 Call Brian ✉️ Email Me
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